AGP Executive Report
Last update: 2 hours agoSkincare: Guardian and Mannings launched Clera Cera, a nine-product range co-developed with Singapore’s National Skin Centre for Asian skin. The brand says research and testing involved more than 18,000 consumers across five markets. Grocery Innovation: Coles’ supplier awards recognised Nestlé for new products and customer-focused campaigns, and Mountain Blue for extending premium blueberry availability from eight weeks to nine months. Fashion Discovery: Musinsa will launch AI image search to help shoppers find similar clothing from photos, as fashion platforms compete to personalise product discovery. Brand Building: Godrej is testing an eight-part Instagram microdrama that weaves its home products into a family story, exploring a new way to build consumer affinity. Faster Launches: A WPP Media playbook argues that e-commerce and quick-commerce let brands test products and learn from real shopper behaviour earlier. Global R&D: Unilever sees China as a growing source of consumer insights and product innovation, with demand rising for performance, scientific credibility and better user experiences.
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