TruGreen customer care leader Cricket Larsen spotlighted for women’s leadership

Cricket Larsen, senior customer care manager at TruGreen in Vero Beach, has been recognized by Influential Women for her customer experience leadership, mentorship and cross-functional strategy. Her profile highlights more than 30 years of experience, including two decades at TruGreen, and her role in building teams and shaping the company’s AI-driven customer support efforts.

Why it matters: - Cricket Larsen’s work shows how customer care leadership now reaches beyond call handling into operations, technology and employee development. - Her profile highlights the growing emphasis on women’s leadership, mentorship and cross-functional management in customer experience roles. - Larsen’s approach reflects how companies are adapting customer service to post-pandemic expectations for speed, flexibility and stronger communication.

What happened: - Influential Women recognized Cricket Larsen, who serves as senior customer care manager at TruGreen. - Larsen is based in Vero Beach, Florida. - Larsen has more than 30 years of professional experience and more than two decades at TruGreen. - She started as one of the company’s first externally hired office managers. - Larsen advanced to a senior leadership role focused on operational performance and team development. - A profile on Larsen’s Influential Women page summarizes her career, leadership style and mentoring work.

The details: - Larsen’s leadership centers on cross-functional alignment across departments. - She focuses on connecting people, processes and priorities around the customer experience. - Larsen sends a company-wide customer follow-up message every morning at 8 a.m. - The daily message is meant to reinforce transparency, alignment and accountability. - She helped develop and implement TruGreen’s first AI-driven customer support agent. - The AI tool was designed to improve response times, streamline resolution and support frontline teams. - Larsen mentors teams inside the company and emphasizes service excellence. - She also coaches volleyball and mentors young women, including her daughters. - Larsen credits her mother with teaching her strength, confidence, self-awareness, adaptability and emotional intelligence. - She says the best career advice she received was to consider the full organizational picture, not only her direct area of responsibility. - Larsen tells young women to take risks, stay curious, challenge the status quo and seek work that matches their values.

Between the lines: - Larsen’s profile frames customer experience as a leadership function that depends on communication, systems thinking and culture-building. - The emphasis on AI and remote management suggests customer care teams are under pressure to modernize without losing the human side of service. - Her focus on women’s advancement signals that mentorship remains a key talent strategy inside service organizations. - The profile also shows how personal values such as honesty and loyalty are being positioned as management strengths, not just personal traits.

What's next: - Larsen says she will continue focusing on leadership development, operational excellence and customer experience innovation. - She is expected to keep supporting teams through more digital and flexible workplace models. - Her profile points to continued emphasis on mentoring future leaders, especially women entering customer experience fields.

The bottom line: - Larsen’s recognition spotlights a customer service leader whose role blends operations, technology and people management into one strategy.