Smash Foods lands $18M led by L Catterton as retail expands to 10,000 doors

Smash Foods raised $18 million in a round led by L Catterton and widened its U.S. retail reach to 10,000 doors, up from 6,000 a year ago. The deal follows 3x revenue growth in 2025 and gives the Brooklyn-based brand more fuel to expand distribution, hire and market its jam and snack lineup.

Why it matters: - Smash Foods is moving from niche better-for-you pantry brand to broader national distribution. - The new capital gives the company more room to push into retail, build its team and spend on brand growth. - The expansion comes as consumers keep shifting toward lower-sugar, higher-protein snacks and spreads.

What happened: - Smash Foods secured an $18 million investment led by L Catterton. - Existing investors Éclair Partners and The Family Fund also participated in the round. - The brand said its retail footprint has grown from 6,000 to 10,000 doors nationwide in one year, a 67% increase. - The announcement came on July 27, 2026. - Smash Foods is based in Brooklyn and was founded in 2019 by Anna Peck and Steve Ford.

The details: - The financing includes primary growth capital and secondary investment for early shareholder liquidity. - Smash Foods reported 3x revenue growth in 2025. - The company will use the primary capital to expand retail distribution, hire strategically and increase brand-building efforts. - Smash Foods now sells in both the jam and snack aisles. - Jammy Protein Bites are now available at all Target locations and select Walmart stores. - Smash Foods is also launching its flagship jams at all Publix and Fresh Market locations. - The brand’s existing retail partners include Whole Foods, Sprouts and Costco. - Smash Foods’ core products use ingredients such as real fruit, chia seeds, dates, and nut and seed butters.

Between the lines: - L Catterton is betting that Smash Foods can scale beyond a single hero product into a broader family snack platform. - The move into more mass and mainstream grocery doors suggests the brand is trying to turn early consumer traction into repeatable national velocity. - The company’s pitch is centered on familiar foods with less sugar and more nutritional value, a position that can travel across categories if execution holds.

What's next: - Smash Foods is likely to keep expanding distribution across retail channels as the new funding lands. - The company is also expected to keep building out product innovation beyond its original superfood fruit spread. - L Catterton said it will back the Smash Foods team as the brand grows.

The bottom line: - Smash Foods has the capital and retail placement to test whether a better-for-you jam brand can become a bigger snack platform.