Goody to exhibit at Southern Innovations 2026 in Nashville

Goody, Blue Banner Company's sales division, will join the exhibitor floor at the Southeast Produce Council's Southern Innovations Convention Sept. 9-12 in Nashville. The appearance spotlights the citrus brand's rapid growth, family ownership and push to expand its customer-service-driven sales model across the produce business.

Why it matters: - Goody is using Southern Innovations 2026 to raise its profile with produce buyers and industry partners. - The exhibitor appearance gives Blue Banner Company’s direct sales arm a larger stage as it pushes its citrus business and customer-service model. - The convention runs Sept. 9-12 at Music City Center in Nashville.

What happened: - The Southeast Produce Council’s Southern Innovations Convention will include Blue Banner Company and its sales division, Goody, on the exhibitor floor. - Goody will exhibit in space #206. - The company says it welcomes both new and long-standing relationships to stop by the booth.

The details: - Blue Banner Company launched Goody as a direct sales operation last year after more than 75 years in the business. - Goody combines Blue Banner’s service model with access to the company’s citrus products. - The brand says its systems and processes have been refined across three generations of Mazzetti family leadership. - Goody is family-owned and operated. - Vince Mazzetti is vice president of Goody and Blue Banner Company. - Mazzetti said the team will not compromise on service and care. - Mazzetti also said Goody brings a playful brand style to a business that still takes quality seriously. - Goody says Eric Mydland is sales manager and Lorena Harun is national sales specialist. - The company lists more information on its website. - Blue Banner Company also links to its LinkedIn page.

Between the lines: - Goody is pairing a traditional family-business identity with a more modern sales and brand approach. - The booth push suggests Blue Banner wants to convert industry recognition into more direct commercial relationships. - The company’s emphasis on fun branding alongside service quality signals a bid to stand out in a crowded produce market.

What's next: - Goody will meet attendees at Southern Innovations and use the event to present its citrus offerings. - The brand will likely lean on its family-run story, service pitch and product availability to build new business. - Blue Banner Company’s presence in Nashville may help determine how much traction the Goody sales model can gain with the broader produce trade.