LiftTrac named 2026 MADE in NJ Innovator finalist

LiftTrac, now part of ENSER Corporation, was named one of five finalists for NJMEP’s 2026 MADE in NJ Manufacturing Day Innovator of the Year Award. The recognition highlights the company’s move from Arizona to New Jersey and its push to expand engineered material handling solutions for manufacturers.

Why it matters: - The finalist nod gives LiftTrac statewide visibility in New Jersey’s manufacturing sector. - The recognition also signals continued investment in New Jersey after LiftTrac’s acquisition by ENSER Corporation in July 2025 and the move of manufacturing operations from Arizona to New Jersey. - LiftTrac’s platform is aimed at manufacturers that need safer and more flexible ways to lift, position and move materials.

What happened: - LiftTrac was named one of five finalists for the 2026 “MADE in NJ” Manufacturing Day Innovator of the Year Award. - The award is presented by the New Jersey Manufacturing Extension Program. - NJMEP recognized the finalists during its 14th Annual “MADE in NJ” Manufacturing Day on Oct. 2 at iPlay America in Freehold, New Jersey. - The other finalists were Magna-Power Electronics, Switlik Survival Products, Triad RF Systems and Unionwear. - Switlik Survival Products won the 2026 Innovator of the Year award.

The details: - LiftTrac is an ENSER Corporation product. - The company said the acquisition and move marked an important milestone for LiftTrac. - LiftTrac’s modular platform can be configured with different capacities, lift heights, base styles and attachments. - ENSER’s engineering and manufacturing capabilities allow additional customization based on a customer’s load, process, workspace and operating requirements. - The product is designed around the application rather than a one-size-fits-all approach. - The approach is meant to help with ergonomics, repetitive lifting, material movement, workplace safety and productivity. - NJMEP said the event brought together more than 1,000 manufacturers, industry leaders and partners from across the state. - The event also marked NJMEP’s 30th anniversary of supporting New Jersey manufacturing. - Four breakout sessions focused on scaling manufacturing operations, workforce development, financing capital equipment and expansion, and practical uses of AI and automation in manufacturing. - Session topics included robotics, custom AI solutions, workforce needs, quality demands, financing options and strategies for sustainable manufacturing growth. - LiftTrac and ENSER representatives attended sessions and connected with manufacturers, industry leaders and partners throughout the day.

Between the lines: - The finalist recognition reflects more than a product award. It places LiftTrac inside a broader New Jersey manufacturing network at a time when the state is emphasizing advanced manufacturing, workforce development and automation. - The move from Arizona to New Jersey suggests ENSER sees operational value in local manufacturing and engineering support. - LiftTrac’s emphasis on configurable equipment aligns with manufacturers’ demand for customized tools rather than standardized systems. - “Being named a finalist for the 2026 NJMEP ‘MADE in NJ’ Manufacturing Day Innovator of the Year Award is a tremendous honor,” Marco Arnone, president of ENSER Corporation, said. “Since LiftTrac joined ENSER Corporation last year, our goal has been to fuse our versatile material handling platform with ENSER’s deep engineering capabilities.”

What's next: - LiftTrac said the finalist selection reinforces its growing presence in New Jersey manufacturing. - ENSER and LiftTrac plan to keep developing engineered material handling solutions for real-world manufacturing challenges. - The company also extended congratulations to Switlik, the other finalists and the manufacturers recognized at the event.

The bottom line: - LiftTrac’s finalist status is a sign of momentum after a major ownership change and manufacturing relocation, with New Jersey now positioned as the center of its growth.